It’s a great cause that needs as much awareness raising & support as possible. We are a family business with strong connections to Les Gets, we were introduced to Tony at The Telegraph Ski & Snowboard Festival in 2018 & ever since have wanted to help with the foundation & the great work it does in anyway possible. We were introduced via Trevor Schofield who has three children who deal with the stresses & strains of being professional snow sport athletes, so we feel like in a short space of time we have developed a strong affiliation to the cause. I guess the simple answer to this question is, to make sure what happened to Ellie does not happen to anybody else.